As summer approaches, Ad4Screen, the 100% Cross Device media and marketing agency, organizes L’App Morning. This is a series of face-to-face conferences whose objective is to help you strengthen your app marketing experience. This free event will take place on Tuesday, June 21, 2022 from 8:30 am to 12:30 pm It will take place in the heart of Paris, in the Bristol (8th arrondissement).
More than fifteen topics to discover
You will be able to participate in six conferences, covering more than fifteen different topics. This is a unique opportunity to improve in specific areas, for example iOS 15 or Android LAT. Speakers will also address fraud in the world of display. Examples of fraud are numerous today, ranging from buying fake clicks to faking clicks. It is estimated that fraud now accounts for 20-30% of global inventory and costs advertisers billions of dollars on average each year. Thus, you will have the opportunity to learn more about the different existing solutions to fight against this phenomenon and the tools at your disposal.
Facebook is reportedly overhauling its advertising system.
App Morning is also an opportunity to learn more about in-app retargeting. As a reminder, it consists of bringing back a user who has abandoned a purchase or an action in an application. The goal is to re-engage carriers and thus maximize ROI. You will be able to understand in detail the operation and the advantages of this method thanks to the comments of Brico Privé, a private sale site specialized in DIY.
Other essential topics will be covered, such as push marketing, social media, and different types of A/B testing. All the fundamental elements of the marketing application will be reviewed and deciphered. To make sure you don’t miss a thing, simply sign up for Ad4Screen’s free conferences.
Exchange with other advertisers
Throughout this morning, many digital marketers will speak to share their experience with you. They will share their experience so you know the best practices in app marketing. Various experts operating in very different fields will be present at App Morning. Among them :
- Thibault Zimmermann, Senior App Marketing Manager at Mano Mano;
- David Nedzela, Director of Customer Service at SNCF;
- Eric Poncin, Founder of Toosla;
- Jérôme Souilhard, email and CRM manager at Brico Privé;
- Jean-David Morin, AppsFlyer Sales Manager;
- Aline Reiniche, Senior Regional Director for France at Adjust;
- Patrick Mareuil, General Manager EMEA at Airship.
In total, more than 25 speakers will participate in the event. You can ask them all your questions during a single question and answer session. They will give you valuable advice on app acquisition, performance analysis, levers to activate, etc.
This morning is also an opportunity to expand your network. In fact, you will meet other advertisers, you will be able to highlight your skills and embark on new projects that will allow you to develop your business.
As you may have understood, The App Morning is the unmissable appointment for any professional who wants to improve their skills in application marketing, networking and obtain advice from true experts. Do not forget to subscribe !