Apple is taking a big step into a field that, until recently, was still unknown to it: sports. The iPhone maker announced on Tuesday, June 14, that it had acquired the rights to the United States soccer championship for ten years. The competition of Major League Soccer (MLS) is certes moins prestigieuse outre-Atlantique that are homologue du football américain (NFL), plus the firm of Cupertino (Californie) will be, as of 2023, the exclusive distributor of all matches, in the entire world. The duration of the “deal” is also particularly long. This is yet another example of the digital giants’ increasingly pressing offensive in sports.
To watch the games of the American championship, fans will have to pay an additional subscription, the price and conditions of which will not be specified before. ” some months “. But ” a selection ” Quotes, as well as talk shows or highlights, will be available to current subscribers of Apple TV+, the device and software maker’s video service. Finally, you can see some matches. “for free”. Access to the full service will also be included in the annual subscriptions to watch the games in the stadiums for an entire season, specifies the apple firm.
“Apple is the perfect partner to further accelerate the growth of MLS and deepen the connection between clubs and fans.” championship manager Don Garber said in a statement. The MLS does not have the sporting prestige of the great European championships and usually welcomes players at the end of their career, such as David Beckham, Gonzalo Higuaín, Frank Lampard. But, says Tim Cook’s group, his notoriety is gradually increasing, in the world and in the United States. Above all, the 2026 FIFA World Cup will be held in the United States, Canada and Mexico.
With this agreement, the Californian company takes a step forward in sports: until now Apple TV + had announced above all, at the beginning of March, that it had acquired the rights to two games of the very popular United States baseball championship, broadcast on Fridays. . Previously, the service offer was mainly focused on series and movies. With some forays into talk shows and entertainment like The Oprah Winfrey Show.
Apple’s move confirms the growing control of the dominant digital players in the sport. Amazon is a pioneer, notably with Ligue 1 football in France, as well as numerous tennis tournaments, including Roland Garros. In the United States, its Prime Video service has also offered the Thursday night games of the American football championship for ten years, for an estimated amount of 1,200 million dollars (1,152 million euros) per season. In the UK, Amazon also broadcasts 20 football championship matches, spread over two days, as well as the US Open tennis tournament. In Germany and Italy, it broadcasts one match per day of the Football Champions League and domestic Bundesliga matches.
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