GURU Organic Energy Launches Largest National Marketing Campaign Yet, Boldly and Bravely Authentic

class in: COVID-19
Theme : New products/services

MONTRAL, June 13, 2022 (GLOBE NEWSWIRE) — GURU Organic Energy Corp. (TSX: GURU) (GURU or the Company), Canada’s leading organic energy drink brand, announces the launch of its most ambitious marketing campaign to date. Fully integrated, GURU’s 360-degree campaign aims to build brand awareness among consumers and increase its presence in major Canadian markets. The campaign emphasizes GURU’s bold and authentic values ​​and key attributes, including its natural and organic ingredients, which are the perfect source of good natural energy.

Launch in mid-June, the campaign Good Natural Energy (Good Energy for Everyday Life) was developed through numerous focus groups through an extensive research process. The results revealed the existence of a very progressive consumer base, which distances itself from the stereotypes associated with energy drinks, and which shares common values ​​around the notion of well-being.

As GURU continues to connect with its Canadian consumer base, we want our values ​​of inclusion and brand positioning to resonate in everything we do. That’s why we’ve gone for a bold and fearlessly authentic campaign that connects us with our diverse consumer base, coast to coast,” said Carl Goyette, President and CEO of GURU. As the definitive source of Good Energy for every day, we will continue to differentiate ourselves with a genuine commitment to our target audience. We are confident that we will be able to fulfill our brand promise by creating our own space and continuing to differentiate ourselves in a competitive market dominated by traditional brands; this is at the heart of our growth strategy, he added.

Rolling out gradually over the summer, this comprehensive omnichannel campaign will include brand ambassador partnerships, outdoor advertising, digital content, influencer campaigns, in-store activations and will support its previously announced summer sponsorship strategy this season, where GURU is set to power some of the most anticipated summer events across Canada.

Look out for announcements that will feature bold statements emphasizing the authenticity of the brand and its consumers, positioning GURU as a leading player in the category with its premium natural and organic ingredients. This is in addition to television segments as part of its recently announced partnership with broadcast of THE AMAZING RACE CANADA on CTV.

About GURU products
All GURU energy drinks are plant-based, rich in natural caffeine, free of artificial sweeteners, colors or flavors and free of preservatives. Also, are all the drinks organic, vegan and gluten free? and its taste is simply amazing.

About GURU
GURU Organic Energy Corp. (TSX: GURU) is a dynamic and fast-growing company that was the first company in the world to launch, in 1999, the first natural plant-based energy drink. The company markets organic energy drinks in Canada and the United States through an estimated distribution network of more than 25,000 points of sale and through guruenergy.com and Amazon. GURU has built an inspiring brand with a list of natural and organic ingredients. Their beverages provide consumers with good energy that never comes at the expense of their health. The Company is committed to fulfilling its mission to clean up the energy drink industry in Canada and the United States. For more information, visit www.guruenergy.com or follow us @guruenergy on Instagram and @guruenergy on Facebook.

For more information, contact:

GURU Organic Energy
investors
Carl Goyette, President and CEO
Ingy Sarraf, CFO
514-845-4878
[email protected]
Media
Lyla Radmanovich
PELICAN PR
514-845-8763
[email protected]

forward-looking statements
This press release contains forward-looking statements within the meaning of applicable Canadian securities law. These forward-looking statements include, but are not limited to, information regarding our goals and strategies to achieve those goals, as well as information regarding our beliefs, plans, expectations, anticipations, estimates and intentions. The non-prospectives are generally identified by the use of mots such as peut, devrait, pourrait, s’attendre, avoir l’intention, estimate, anticipate, planifier, prvoir, croire or continue, well that all non-prospectifs ne contiennent pas these words. Forward-looking statements are provided for the purpose of helping the reader understand the Company and its business, operations, prospects and risks at any given time in the context of possible historical and future developments, and therefore the reader is cautioned that such statements may not be appropriate for other purposes. Forward-looking statements are based on assumptions and are subject to a number of risks and uncertainties, many of which are beyond our control, which could cause actual results to differ materially from those disclosed or implied by these forward-looking statements. These risks and uncertainties include the following factors, which are discussed in more detail in the Risk Factors section of the Company’s Annual Information Form for the year ended October 31, 2021, available on SEDAR at www.sedar.com: management growth; dependence on key personnel; changes in consumer preferences; significant changes in government regulations; criticism of energy drink products and/or the energy drink market; the economic downturn and continued uncertainty in the financial markets and other adverse changes in general economic or political conditions, as well as the COVID-19 pandemic or other major macroeconomic events; global or regional catastrophic events; fluctuations in foreign currency exchange rates; net income derived entirely from energy drinks; increased competition; relationships with co-packers and distributors and/or your ability to manufacture and/or distribute GURU’s products; relationships with existing clients; changes in the retail market; increased costs and/or shortages of raw materials and/or ingredients and/or fuel costs and/or co-packaging; the inability to accurately estimate the demand for its products; history of negative cash flow and no guarantee of continued profitability or positive EBITDA; Intellectual Property Rights; maintain brand image or product quality; maintain full-time senior management services; climate changes; litigation; information technology systems; fluctuations in quarterly operating results; risks associated with the distribution agreement with PepsiCo; no guarantee of continued profitability or positive EBITDA; and conflicts of interest. Certain assumptions have been made in preparing the forward-looking statements regarding the availability of capital resources, business performance, market conditions and consumer demand. Accordingly, all forward-looking statements contained in this press release are qualified by the above caveats, and there is no guarantee that the results or developments anticipated by us will occur or, even if they do occur to a large extent, will have the expected consequences. or effects on our business, financial condition or results of operations. Unless otherwise indicated or the context otherwise requires, the forward-looking statements contained in this press release are made as of the date hereof and we do not undertake any obligation to update or modify these forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable law.

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