Launch of the 34th Golden Arrows contest of the Association Marketing du Québec | Isarta Information

June 14, 2022

With great enthusiasm, Ms. Ilham Lmissaoui, president of the Association marketing Québec, announces the launch of the 34th Fleches d’or competition.

A long-awaited event for the marketing community, each year this competition attracts creatives and strategists who come to present their best initiatives. Quebec is renowned for its great creativity and it is important to recognize excellence in marketing through the Flèches d’or competition. Therefore, this is an opportunity for all Quebec marketing artisans to showcase their projects.

Being recognized for the work we do every day, for the benefit of our causes, is priceless. And when the reward comes from our peers, the impact can only be greater in our employees’ sense of engagement. Receiving an award for a project that we are proud of in one of the areas of specialization in which we excel can only motivate us to continue doing what we do best!” says Isabelle Cypihot – Vice President, Agence Atypique Winner in the direct mail category presented by Canada Post

This contest will reward the best projects and campaigns of:
● Use the data
● Marketing strategy
● Targeted marketing

For this 34th edition, 3 new categories have been added:
● Social/inclusive/eco-responsible campaign (new)
● Launch or update of the brand (new)
● Events (new)

In addition, as every year we will give away special prizes:
● Personality of the year
● Succession of the year
● Company of the year

A 34th edition focused on sustainable development

This year, the QMA wishes to encourage participants to demonstrate, as part of their reflection and deployment process, a concern for sustainable development. Therefore, additional points will be awarded to projects that take this aspect of the competition into account.

The names of the winners will be announced at the Fleches d’or gala in November 2022. In addition, public health permitting, this gala will be held in person this year.

For full details and the contest entry form, click here. Presentations
received before September 15 will have no additional charges ($100 value for members,
$200 for non-members).